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Specifically CMOs and those accountable for a company's marketing success. AI-generated answers appear like a direct hazard to the conventional natural traffic sites utilized to receive from online search engine. Before, you needed to click a site to see the outcomes. Today, LLMs just rip the content on sites and individuals no longer need to visit a website anymore.

While I personally believe this risk is blown completely out of percentage (based upon data from sites I have actually personally seen), I don't think it's an excuse to ignore it completely. From my own experience growing both blogs and YouTube channels, specifically to offer something, I can inform you that video converts way more than written content.

It's a lot much easier to inform if someone is lying or full of it if you can see their facial expressions and their tone of voice. YouTube must absolutely be in your SEO and material method.

And because you have actually constructed the trust with video, your standard SEO efforts will transform better. There's even more to it. Previously this year, I had an inkling that if I turned some of my best ranking post into YouTube videos, and embedded them into my existing article, my article would rank even better.

I made a YouTube video about the topic, embedded it into that blog post, and I have actually been ranking # 1 given that.

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In 2025, we saw everybody talking about how AI search was going to take over Google. Beyond just SEO, the marketing community as a whole started to get bombarded with influencers trying to ride the AI buzz train.

It ended up being tough to discover relied on sources that weren't biased or had a prejudice to offer us something. While I do believe there are advantages to utilizing LLMs in our workflows, I do think it has been overhyped. And in 2026, I forecast lots of online marketers will understand that ChatGPT and Perplexity are just a little part of the SEO market.

Google still dominates 90% market share and with its AI Mode and AI Overviews, it's in the ideal position to win the AI online search engine race. Search habits hasn't essentially shifted far from Google. Beyond simply that, there are a few things that have rubbed me the wrong method about the AI SEO pattern.

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What these marketers do not recognize is that Things like homepages, pricing pages, or bottom of funnel content, tends to be revealed in ChatGPT. The informative top of funnel content is "consumed up" by LLMs and shown to users without anywhere to click.

Google's conversion rates show less because the traffic is greater due to it being diluted by all the top of funnel content that is in the equation. Other things like how ChatGPT can make things up, it never totally follows prompts properly (i.e.

I do still believe that think companies bigger business aside an experimental budget to spending plan things like ChatGPT apps and other AI SEO tools.

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Do not do it. These tactics may work now in ChatGPT and other LLMs, however they're short-term plays that will eventually get punished. Concentrate on white hat methods that develop real authority and trust in time instead of going after quick wins that will not last. The 2000s are back. Scammy keyword packing techniques, paying for low-grade backlinks, shipping thousands of useless short articles all in the name of ranking high.

Now, the algorithm is mature enough to neglect all that rubbish. Nevertheless, ChatGPT and other LLM algorithms are not as mature yet. I can't call this individual, however I fulfilled an SEO director at a substantial banking company. This individual told me they (and all their rivals) are developing microsites (like little blog sites) on various domains.

And from there, they are utilizing their main company domain, that has an exceptionally strong brand name authority, and sending out backlinks to the microsite. And this has resulted in higher rankings for their brand in LLMs like ChatGPT.It blew my mind that substantial, trusted business are doing this. And I realized just how much black hat (or grey hat) tactics are going on behind the scenes.

In 2026, I anticipate these techniques will continue to take place. Till ChatGPT's algorithm gets as smart as Google's search algorithm. That seems like a long time from now. Anyways, I personally would not recommend taking part in this. It's brief term thinking and your energy is best invested on white hat marketing techniques that can stand the test of time and improve your sites trust signals with time.

Share genuine insights, use your own images and videos, and develop topical authority in your niche. This is how solo creators and little groups can beat big brand names in 2026. This is one of the greatest SEO patterns for content marketing I'm seeing right now.

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You require a genuine business, be it a newsletter service, a service-based organization, SaaS business, or ecommerce store. And after that you add on this human-centered niche blogging to the site to naturally grow your core product/service offering. In 2026, I predict that Google's algorithm will continue to get smarter about which websites include AI content and which don't.

I understand heaps of individuals quietly crushing it with AI created material (even going after top of funnel keywords). However what I am saying is that engaging, human content will outrank AI created material without any original insights. There are 2 paths I see with SEO's today: Produce thousands of AI-generated article and get them to rank in the middle/bottom of page 1.

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Produce a hundred human article and get them to rank at the top of the first page. Quality over amount. The very first route is based upon large volume, and can cause traffic development. However you do run the risk of a potential algorithm update injuring your rankings. And anyone who composes better human material will rank higher in positions 1-3. The 2nd path is slower, however can yield greater ranking positions and more trust with readers.